"Bring Home the Bacon"

The relationship between food and gender is a complex one that has numerous feminist throwing up red flags. In the above blog, Sarah points out that the dunkin donuts advertisement uses a "beautiful" model to help sell the product. In her description of the add she points out that the model has intense eye makeup, she describes how the makeup creates a sense of glitz. I found this interesting because it plays to our cultural standards of we believe beautiful femininity to be. The glitz of the ad is relatable to the very small 5% of women who have the skinny super model/movie star body, it perpetuates the "ideal beauty" of the white upper middle class/ upper class woman. The advertisement plays off of this "ideal beauty" to encourage woman who are not part of the 5% to eat at Dunkin Donuts in order to try to fit into the "beauty box." This shows how as a culture we focus more on what the product will to do us physically instead of the quality of the product.